Journeys through "pure japan"

Japan is known for its latest technologies in automobiles, computers and robots, as well as fashion design, but it's only been 140 years since modernization of Japan began after the end of Edo Era. Unlike the hustle and bustle of major cities, you'll find the traditional and old Japan that developed over thousands of years on Sado, a remote island of Japan. A way of life that respects the environment to exist in harmony with Nature, a lifestyle that venerates the ancestors as guardian angels and that emphasizes the importance of cooperation and helping one another in the family and the community, and a philosophy of life that values labor are still very much alive on Sado. The most beautiful scenery of Japan and the esthetics of Sado were nurtured in these traditional values and philosophies. In Sado, you'll find the true Japanese spirit.