- Feature
- Savor excellent sake on “Sado: the Sake-Lovers Paradise”!
Savor excellent sake on “Sado: the Sake-Lovers Paradise”!
Sado's local sake, brought to you by Nature
Niigata Prefecture, one of the leading sake-producers in Japan, boasts the greatest annual per capita consumption of sake and the largest number of sake breweries. Sado locals love their sake.
Sado’s sake brewing developed in tandem with its thriving gold and silver mines. At present, five breweries are devoted to sake making, developing a variety of ingenious products. They also produce liquors like doburoku (unrefined, cloudy sake), and those using Sado’s famous persimmons.
Quality water is indispensable to quality sake brewing. Fresh spring water is abundant on Sado, which flows down from both the Osado and Kosado mountain ranges, and contains plenty of nutrients from the earth. Sado’s sake, brewed from that clear, cold spring water and high-quality sake rice, is highly valued not only on Sado, but in other parts of Japan, and abroad, too. In recent years, Sado’s sake is becoming better-known as it is being shipped both domestically and overseas. Thanks to blessings brought by nature and the breweries’ tireless efforts, Sado’s local sake continues to evolve.

Soft and gentle water nurtured by Satoyama Mountain

Tasty sake rice, the base for tasty sake making
Traditional performing arts connected by sake
Various performing arts, such as Ondeko (demon dancing and drumming), Lion Dance and Hanagasa-odori (flower hat dance) have been handed down from generation to generation in various regions on Sado. Sado’s local sake is indispensable on community festival days, when locals place bottles of local sake at shrines as an offering to the gods. During kadozuke (a tradition where groups go door to door performing to drive away evil spirits and bring health and good fortune to each residence), sake is served to the performers by the residents of each home, along with local dishes. People get together and pour each other sake, developing strong relationship ties, and passing on their regional traditions. Sado’s sake is, so to speak, a bridge that connects generations.

A thankful feast is given at the houses where kadozuke is presented.

Sado's local sake is indispensable to festivals.
Tasty tidbits to enjoy with tasty sake
The best way to savor Sado’s local sake is to enjoy it with Sado’s delicacies. In winter a lot of local fish like anglerfish and cod are harvested. They go very well with sake. Many breweries offer sake brewing tours, and some hotels and restaurants have introduced economical sampling packages. Please do visit Sado in winter to discover your favorite sake brand.

Tasty tidbits for tasty sake

A variety of local sake, Sado's pride