Sunrise Jogahama

Jogahama Beach is a tranquil beach with a width of 150 metres. With clear water perfect for swimming, the beach features impressive white sand. You can enjoy the sand on the clean, small-scale beach, making it perfect for families with small children. As the beach is conveniently located next to the accommodation "Sunrise Jogahama" which offers day-trip hot spring services, you can refresh yourself with a hot spring bath after sea-bathing.

Hokusetsu Shuzo Sake Brewery was established in 1872. Hokusetsu is a dry, smooth sake, which evokes images of heavy snow in the northern provinces. Committed in their passion to Sado's water, rice, climate and people, Hokusetsu wholeheartedly makes sake which can only be made by Hokusetsu, and explores the various possibilities of sake with sensibilities suited to the times. Sake produced by Hokusetsu is loved at Nobu restaurants in New York, Los Angeles, London, Milan, and Dubai, among others, which attract celebrities from around the world.

Perched on a hill projecting out into the port, the ruins of the castle built by a castle lord in the late 16th century have been converted into a park for the public. The observation tower serves as an exhibition hall for Akadomari's many folk tales, and bronze sculptures depicting scenes from the stories are on display on each floor. Enjoy a panoramic view in 360 degrees: from the lush mountains behind to Akadomari Port right down the hill, and the Echigo mountain range across the sea.

Minshuku Azuma has a view of the calm Maehama coast and the gently ascending lines of the Kosado mountain range. The inn stands in the midst of nature, in the warm south of Sado. The scenic, beautiful inlet of Mushiroba Coast is fascinating. You can feast on home-grown rice and vegetables, fruit (including persimmons), seafood directly sourced from fishermen, and seasonal mountain vegetables. Relax and unwind with the wholehearted hospitality unique to Sado.

Located in one corner of Minato Park, Akadomari Tourist Centre is a government-run facility used for training sessions, and exhibitions. It is closely located to Sado Kisen's Ferry Terminal, where the high-speed passenger boat "Aibisu" departs and arrives, and the on-site restaurant is popular. Among the menu items, including set menus, rice bowls and ramen Chinese noodles, the highlight is the original and seasonal red snow crab all-you-can-eat (available from October-April). Come and enjoy fresh crabs, landed right at the port, to your heart's satisfaction.

In Hamochi, "Osaki Soba no Kai" takes place several times a year, where you can enjoy local specialty dishes and hand-kneaded soba (buckwheat noodles), as well as traditional performing arts, attracting many fans throughout Japan. Chobokuri was opened in 2007 by the organising group of Osaki Soba no Kai. Here you can have a simple, but delightful treat of soba noodles made from 100% stone-ground buckwheat all year round. Seeking soba noodles soaked in flying fish based broth, soba lovers visit Chobokuri both from within and beyond Sado. The interior of a quaint Japanese-style house is also a highlight of Chobokuri. The restaurant's name derives from a traditional performing art in the Osaki area, which is performed at Osaki Soba no Kai.

Shun offers daily rotating lunch specials on weekdays, and a "petit" buffet featuring plenty of Sado and Niigata-produced vegetables on weekends and national holidays. This spot serves as a Japanese-style café, too. Visitors can expect a relaxing, leisurely dining experience at dinnertime. Enjoy browsing the handcrafted goods available for purchase, too.