Sadoemon

Sado-no-Kakimochi Honpo produces and sells mochi and other confectioneries prepared only from Sado-produced ingredients, with a focus on individual flavors. The products of Kakimochi Honpo include persimmon mochi pounded with dried Okesa persimmons (Sado's specialty), deep-fried persimmon mochi, yuzu-citrus mochi, yomogi (Japanese mugwort) mochi, egoma perilla mochi and dried persimmons. The products of Sado-no-Kakimochi Honpo are available at Shima Marché on the grounds of Shimafumi on Saturdays and Sundays.

Dive Shop & School Freeway is located in the Sawata area in central Sado. They offer advice for everyone, from novice to expert. You can get your diving certification, through PADI licensing courses, after 3 to 4 lessons. Freeway offers personal instruction according to each participant's level and purpose, and provides introductions to various kinds of diving. You will be guided into the beautiful sea as it changes with the seasons.

A 5-minute walk from Sawata Bathing Beach, Hostel Tatsumiya offers dormitory-style rooms, private rooms and and a shared room with tatami-mat flooring. For business or pleasure, please make yourself at home.

Nakazawaya Ryokan has a long history of over 100 years in the Sawata area. At the entrance, Bunya Puppets and Noh Theatre masks, created by the Okami's (female manager) grandfather, provide a distinctively Sado atmosphere. Walking down the front street, sea breezes will draw you to the sea. This ideal location enjoys popularity for both business and leisure. Meals prepared with concern for health are especially appreciated among long-stay visitors.

Daimaru Ramen serves healthy ramen noodles prepared by an all-female staff. These noodles are gaining popularity with people of all ages. Aiming for locavore palates, all ingredients are organic and cooked without additives. One of the best menu items is "Shiromiso Ramen", which is prepared with a soup base made from Sado-produced white bean paste, and it has a rich, yet refreshing, delicate flavour. The chashu (pork) baked every day has a tender, melt-in-the-mouth texture. Gyoza dumpings to-go are also popular.

At Tarafuku, you can enjoy a popular selection of menu items in a relaxing atmosphere, varying from yakiniku (Japanese-style barbeque) and Chinese ramen noodles to hot pot with offal and stewed beef tendon. Tarafuku boasts an ample variety of yakiniku dishes, such as Rosu (loin), Karubi (ribeye), and Horumon (entrails) that satisfy meat lovers. Unique variations of Chinese ramen noodles, such as Asari (clam) Ramen and Mentai (spicy cod roe) Ramen are also beloved menu items. They provide a small table-top grill, so you can enjoy a yakiniku experience alone as well.

As the authentic Kansai-style okonomiyaki can be enjoyed for casual occasions, Koume gains a gathering of families and high school students who commute to school in the neighbourhood. It offers a choice of about twenty kinds of okonomiyaki, ranging from healthy options to heavier options. The top recommendation is a basic okonomiyaki with pork and egg. Also recommended is a classic menu item, which is the deluxe "mix" okonomiyaki with squid, shrimps, and scallops. The menu has a selection of items other than okonomiyaki, such as yakisoba (stir-fried noodles), takoyaki (savory balls with octopus), and monjayaki (crispy grilled runny pancake).

Benkei is a fish shop-run conveyor belt sushi restaurant with high popularity for its unbeatably fresh toppings. Seafood caught off the coast of Sado Island caught fresh every morning is prepared on the day. Many fans within Sado and outside of Sado say this is the place to come for sushi. The taste of sushi topped with carefully selected seasonal fresh fish has earned a reputation. The foodies' favourite seasonal toppings such as "blackthroat seaperch " and "kanburi (winter yellowtail)" are unique to Benkei. The added bonus is that the price is reasonable. Benkei is always packed with men and women of all ages.