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Sado Island Feature: AFAR's 'Where to go in 2026'

Sado Island has been named one of AFAR Magazine's top destinations for 2026, celebrated as a place "on the rise and off the beaten path."The article invites readers to explore our island's treasures—from golden beaches and a rich gourmet scene to the UNESCO World Heritage Site Sado Gold Mine and charming tarai-bune boat rides. Dive into the full story below!➡　AFAR Magazine: Where to Go in 2026: Places That Are on the Rise and Off the Beaten Path

Visiting Sado Island for the First Time? Read this First!

This guide has essential information for first-time visitors to Sado Island. Take a look and make the most of your trip!Sado is a Big Island!Sado Island is a BIG island in the Sea of Japan—covering approximately 855 km² (330 sq mi). To put that in perspective, Sado is:・　1.4x the size of Tokyo's 24 wards (the Yamanote Line could fit neatly within Sado’s plains!)・　Larger than Singapore (~725 km²)・　Larger than New York City (~783 km²).・　55% the size of Oʻahu, Hawaii (~1,545 km²)To fully explore the island, we recommend staying for at least two nights and three days. A day trip will force you to see only one area of the island, and two days will feel rushed. For the best experience, opt for a three-day, two-night trip!Day 1: Arrive in the morning and see some sights in the afternoon.Day 2: Spend the whole day touring major attractions.Day 3: Depart around noon by ferry after some final sightseeing in the morning.This schedule allows you to see all the key spots without feeling hurried.Getting to Sado IslandFrom TokyoFrom Tokyo Station, take the Joetsu Shinkansen (Bullet Train) to Niigata Station.From Niigata Station, take a bus or taxi to Niigata Port.Board the Sado Kisen Ferry to the island.✅ →　[Travel from Tokyo]From the Kansai Region / OsakaFrom Itami Airport or Kansai Airport, fly to Niigata Airport.Take the Airport Shuttle Bus to Niigata Port (or take the local bus via Niigata Station).Board the Sado Kisen Ferry to the island.✅ →　[Travel from Kansai Region / Osaka]✅ →　[Airport Shuttle Bus]The Sado Kisen Ferry (Main Access to Sado)The most common route to get to the island is Niigata Port → Ryotsu Port. This route has the most ferry options.There are two types of ferries you can take to get to Sado: The Car Ferry and the Jetfoil.Car FerryWhat it is:・ A large, conventional ferry that carries both passengers and vehicles.・ Offers open seating (2nd class) or reserved seating (1st-Class, Suite, etc) for an extra fee.Best for:・ Those who prefer a cheaper, more relaxed journey, and travelers with a car.Travel Time:・ Niigata Port - Ryotsu Port - 2 hours 30 minutes・ Naoetsu Port - Ogi Port - 2 hours 40 minutesJetfoilWhat it is:・ A high-speed, hydrofoil boat.・ Reserved seating only.Best for:・ Passengers who want to save time on their journey.・ Travelers without a car. Travel Time:・ Niigata Port - Ryotsu Port - 1 hour 7 minutes* No Jetfoil from Naoetsu - Ogi PortSchedules vary by season and weather—check the Sado Kisen website for updates.✅ →　[Sado Kisen Ferry (Online Reservations)]Travel Time on Sado IslandTravel by CarWith 280 km (174 miles) of coastline, Sado Island is big! Renting a car on the island is by far the most popular (and most recommended) option to get around. A car gives you the freedom to explore at your own pace, and is ideal for scenic coastal drives and remote sights. Booking your rental car in advance is recommended, especially during peak seasons. Be sure to fulfill all requirements for driving in Japan including bringing an International Driving Permit, valid home country license, official JAF Japanese translation of your license as necessary (required if you are from Belgium, France, Germany, Monaco, Switzerland or Taiwan), and your passport with you to the island.★Key Travel Times on SadoRyotsu Port → Aikawa (Sado Gold Mine): ~50 minutes by car.Ryotsu Port → Ogi (Famous for the Tub Boats): ~60 minutes by car.Ryotsu Port → Onogame: ~60 minutes by car.Circling the island’s outer perimeter: ~7–8 hours by car.✅ →　[Car Rental Details]Travel by BusThere are no train lines on Sado, but local buses are available. Note that bus services can be very limited, and getting around the island by bus can be cumbersome - you'll need to check the bus timetable and bus line map, and plan carefully. Bus Passes are available at Tourism Information Centers or you can buy one directly on the bus. Note that the Buses on Sado Island do not accept IC Cards/Suica, etc.Until October 31, 2025, a free Shuttle Bus can bring you around the Sado Gold Mine sites in Aikawa (see link below for timetable).★Key Points to Note About Local Buses・Direct buses from Ryotsu Port to Sado Gold Mine are infrequent.・You will need to transfer buses to travel from Ryotsu Port to Ogi.・The bus ride from Ryotsu Port to Ogi takes about 2 hours one way.・There are few buses that go to Yajima-Kyojima and Shukunegi, which are famous for their tub boats.✅ →　[Bus Lines Map]✅ →　[Bus Timetable]✅ →　[Aikawa Area Free Shuttle Bus]Travel by Chartered TaxiCan't drive? You could also charter a taxi for a few hours, or for the day. It may be a pricier option, but it can be convenient if you only have one day to visit, or for a group. ✅ →　[Reserve a Chartered Taxi - 5 Hour Tour]✅ →　[Reserve a Chartered Taxi - 3 Hour Tour]Travel by BicycleWhen the weather’s nice, it feels amazing to cycle on the island. The island is very big, so this is a good option if you are a cyclist eager to travel 40km or more a day! If you want to enjoy exploring by cycling, but keep distances shorter, you can also take a local bus to Aikawa or Ogi, and then use a bicycle to explore the area there.Bike Rentals: You can rent a bicycle at one of the Tourism Information Centers in Aikawa (Kirarium Sado) or Ogi (Ogi Tourist Information Center). In Ryotsu, local shop Sado Outdoor Base (5 minute walk from Sado Kisen Terminal) also offers a selection of rental bicycles. Bring your Own Bike: You can also bring your own bicycle to Sado, just disassemble, put into a bike bag and purchase a 500 yen 'Te-Nimotsu'/Hand Luggage ticket at Sado Kisen to bring it onto the ferry. Note that a bicycle bag is also required to bring bicycles on local buses.✅ →　[Bicycle Rental Details]✅ →　[Cycling Routes for Avid Cyclists]The SADO - NIIGATA Discount PassThe SADO NIIGATA Pass is convenient if you are visiting both Niigata City and Sado Island, and planning to travel by Bus. This package gets you:・ 3-Day Bus Pass for Sado Island・ 1-Day Bus Pass for the Niigata City Loop Bus・ Return Trip Bus Ticket between Niigata Station and Sado Kisen Niigata Port・ Ferry Round-trip Ticket to Sado Island (Niigata - Ryotsu Port, Car Ferry 2nd Class)・ 2-Hour Electric Bicycle Rental on Sado Island (at Aikawa Tourist Information Center, Minami-sado Tourist Information Center)This pass is only available to foreign (Non-Japan) passport holders.✅ →　[Reserve your SADO-NIIGATA PASS]Experience the Island by booking a Sado Island AdventureDiscover the authentic culture and stunning nature of Sado Island by booking a Sado Island Adventure! Lots of fun experiences like Sea Kayaking, Sakiori Weaving, and Taiko Drumming are available. These experience programs are a great way to interact with locals and deepen your island experience.Booking your adventure is easy: reserve online with a credit card at your convenience. Please note that all experiences require advance booking—a minimum of 3 days for some activities, and even more for others. We recommend checking availability and securing your spot before finalizing your travel plans.✅ →　[Explore Sado Island Adventures]Peak Seasons on the IslandRed = Busy | Green = Less crowded(Note: This is an estimate—actual conditions may vary.)Enjoy & Respect Sado IslandCheck our tips on Sado Do's and Don't's before you visit the island so you can be sure to make a respectful visit. ✅ →　[Enjoy and Respect Sado Island]Useful LinksWe’ve gathered helpful resources for trip planning:✅ Suggested Itineraries✅ ATMs that Accept Overseas Cards on Sado✅ Coin Lockers on Sado Island✅ Sado-Niigata PASS✅ Sado Island Adventures (Experience Reservations)✅ Brochure Library (Digital PDF guides)Final ThoughtsBeyond sightseeing, the real charm of Sado Island lies in its slow-paced atmosphere, rich nature, history, and warm hospitality. Take your time to soak it all in—your trip will be unforgettable! If you need assistance with anything, like booking a rental car or hotel, feel free to reach out to us at info(at)visitsado.com. We hope you enjoy Sado Island!

Sado Feature: Good Luck Trip

Sado Island has been featured on the multilingual Japan travel site "Good Luck Trip!" The itinerary is for a 4-Day, 3-Night World Heritage Expedition in Sado & Niigata, using the SADO NIIGATA Pass, a special discount pass for foreign-passport holders!Check out their curated model itinerary if you’re down for regional foodie delights and cultural deep-dives you won’t find anywhere else but on Sado Island!➡　Good Luck Trip: A 4-Day, 3-Night World Heritage Expedition in Sado & Niigata!已刊載使用 SADO NIIGATA Pass 的「佐渡島＋新潟市區 3 晚 4 天行程規劃」。內容不只有介紹佐渡島與新潟市的特色景點，也一併介紹了 僅限持有非日本護照的人才能購買、相當便利的 SADO NIIGATA Pass。➡　Good Luck Trip好運日本行➡　樂吃購！日本

Share a Photo of Sado Island & Get a free gift!

Share your love for Sado Island with the world to inspire someones next adventure the island and receive a beautifully crafted souvenir to bring home!Campaign PeriodAugust 1, 2025 - February 28, 2026How to Participate①　Share a photo of your trip to Sado Island to your feed and use the hashtags #SadoIsland #sadoIslandAdventures or #佐渡岛 #佐渡物语②　Show your post to one of our staff at Tourism Information Centers in Ryotsu, Aikawa or Ogi.③　Receive your FREE gift! A beautiful hashi-oki (chopstick rest) shaped like Sado Island, handcrafted from locally sourced Atebi wood!Important Notes- Posts to Instagram, Facebook or Xiao Hong Shu are acceptable- Selected photos may be used in Sado City’s promotional materials.- Gifts are only available in person—show your post to our staff to claim yours!- Gifts available for the first 300 participants (first come, first served)! - Read the full terms & conditions below before participating in this campaign.- Please follow us @sadoislandjapan on Instagram *not required to receive a giftCampaign Terms & Conditions1. Liability Disclaimer The organizers are not responsible for any loss, damage, or accidents related to campaign prizes. The organizers are not liable for any damages incurred by participants in connection with this campaign. Please refrain from reselling prizes to third parties.2. Changes to the Campaign The campaign content and these terms may be modified without prior notice. Any revisions will be announced on our official Instagram account @SadoIslandJapan3. Instagram Disclaimer This campaign is not sponsored, endorsed, or administered by Meta or Instagram. Participants must comply with Instagram’s Terms of Use.4. Use of Submitted Photos Posted photos may be used in Sado City’s PR materials (e.g., booklets, websites) or shared with approved third parties. If photos include people, the poster must obtain consent by informing them that the images may be used for Sado City’s tourism PR. Sado City and Sado Tourism Exchange Organization (Inc.) are not responsible for any portrait rights disputes.5. Photography Guidelines Participants must follow all laws and regulations when taking photos. Prohibited actions include: Dangerous or illegal photography, trespassing on restricted areas or private property, and use of drones for photography.

Koyo: Best Places to See Autumn Leaves on Sado Island

When you think of Sado Island, do beaches, summer sun, and fresh seafood come to mind? As fun as Sado is in the summertime, its also a great place to visit during the fall season. Fall on Sado means a fresh autumn harvest, end-of-summer festivities, and less crowds heading into the off-season. September to November is a great time to visit the island. And what better a way to enjoy the season than a walk in nature to admire the autumn colors, called koyo (紅葉) in Japanese? Here is a quick run-down of the best spots on the island to take it all in.1. Momijiyama Park (Find on Google Maps)One of the most popular spots to see the autumn colors on Sado is Momijiyama Park. Check out the Kagami-ike Pond, surrounded by autumn foliage. Expect an explosion of color across these hills from the end of October and through the middle of November! There are also walking trails to choose from that go up to Mt. Ogamiyama and Mt. Megumiyama. Its about a 25 minute climb to reach the observatory. 2. Sado Gold Mine (Find on Google Maps)If you head to Aikawa, you wont want to miss a visit to the UNESCO World Heritage Site, Sado Gold Mine.The maples in the garden and around the mine are beautiful if you catch them at their peak. This year, you can even visit the gold mine at night for a special Night Experience (until the end of October). The mountain and tunnels will be lit up at night with projection mapping. To save some time and money, pick up the Kinbura Gold Pass (available until November 30th) to explore both Kirarium Gold Mine Guidance Facility and the Sado Gold Mine.3. Osado Skyline (Find on Google Maps)If you are driving on the island (or a hardcore road cyclist) the Osado Skyline is a popular driving route to take in the autumn displays of color. This 30km road runs from the gold mine in Aikawa, passing through mountains over 1,000m elevation, and ends at Kanai in the middle of the island. The road is lined with Japanese rowan trees and maples. You can also get a panorama view of the island from the deck at Hakuundai. Depending on how early the snow hits, Hakuundai/the skyline may close from Mid-November.4. Mt. Donden / Mt. KinpokuLooking for a koyo hike? Autumn is a great season to hike two of the most popular peaks on Sado, Mt. Kinpoku and Mt. Donden. For reference, check out our English Trekking Map hereWhen you hike Mt. Donden, you can get a panoramic view of the island from above. Take the trail from Aoneba Trailhead (青ネバ登山口) up to Donden Lodge, and from there, hike the Donden Plateau path to Shiritateyama (尻立山). Alternatively, you can drive up to the lodge and do a short hike from the peak.Looking to hike Sado's tallest peak? For a short, but steep route, try the trail that starts at Sawaguchi Trailhead(沢口登山口) to the summit of Mt. Kinpoku, and return via the 天狗岩 (Tenguiwa) route.Traverse from Mt. Donden to Mt. Kinpoku: If you are looking for a challenge, try the traverse route that runs between the two peaks(it may take more than seven hours!) You will also need to arrange for transport to pick you up at Mt. Kinpokus Hakuundai, or Mt. Dondens Lodge.5. Myosenji Temple (Find on Google Maps)Visit Myosenji temple in early to late November. This ancient temple associated with the monk Nichiren houses the only five-storied pagoda in Niigata Prefecture, which looks even more spectacular when surrounded by fiery foliage.6. Seisuiji Temple (Find on Google Maps)Seisuiji temple temple was founded in the 9th century by a Buddhist monk from Kyoto, and was modeled after the famous Kiyomizudera. This is another popular spot where autumn leaves shine in early to late November. The large ginko tree opposite the temple takes a little longer to turn color.

Kodo Autumn 2025 Concerts on Sado Island

Kodo has announced their autumn concerts on Sado Island! The venue is at Marine Plaza in Ogi, a 5-minute walk from Ogi Port at the southern point of Sado Island. These special 45-minute performances are the perfect addition to your travel plans. Don't miss it!Tickets are now on Sale!→　Travel to Kodo's Website to book your tickets→　See the Autumn Concert Series Flyer (PDF)Concert Dates & Times October 11 - October 19Oct 11 (Sat) 10:30 / 14:00Oct 12 (Sun) 10:30 / 14:00Oct 13 (Mon) 10:30 / 14:00Oct 18 (Sat) 10:30 / 14:00Oct 19 (Sun) 10:30 / 14:00Doors Open 30 mins. before each performanceTaiko Drumming Experience with Kodo at Tatakoukan Taiko CenterIn addition to attending one of the Autumn Concerts, elevate your Sado Island experience by joining an unforgettable taiko drumming workshop with Kodo at their renowned facility, Tatakoukan. Feel the rhythm, embrace the energy, and create memories that will last a lifetime. Reserve your spot online at least 3 days before your visit! Book online at the link below.→　KODO Taiko Drumming Experience at Tatakoukan

Guide to Summer Festivals on Sado Island (2025)

Summer in Japan means vibrant festivals, and Sado Island is no exception! From fireworks and traditional drum performances to local food and lively parades, there’s something for everyone. Check out this year’s lineup of summer events—plan your trip and experience the magic of Sado’s summer celebrations!Tips for Festival Visitors:✅ Some outdoor events may cancel in heavy rain.✅ Bring cash – Most vendors, workshops, and ticketed activities don’t accept cards.✅ Arrive early – Popular events (fireworks, taiko shows) may get crowded fast!✅ Wear comfortable shoes – You’ll be walking on streets, gravel, or grassy festival grounds.✅ Respect Sado’s traditions – Performances like Onidaiko, puppet shows, and folk songs are deeply cultural. Stay quiet during acts, avoid blocking views, and refrain from touching props/costumes.✅ Ask before photographing – Some performers or rituals may restrict photos/videos.✅ Dispose of trash properly – Festivals may have designated bins or "bring your trash home" policies.August 2, 2025: Akadomari Port FestivalLocation: Akadomari PortAkadomari's summer festival. The main event of the day is the "Grand Sumo Tournament on the Sea of Japan" held in a ring floating on the sea. The audience cheers for the wrestlers as they struggle to slide and fall on the swaying ring. There are performances by local performing arts groups, sales of local products, and a beer garden. At the end of the festival, fireworks light up the night sky.Event Highlights: • 10:00 Opening Program • 10:45 Safety Prayer Ceremony • 12:00 - 19:00 Specialty Products Market • 12:00 - 15:00 Water Sumo Tournament • 16:00 Traditional Performing Arts Programs • 16:00 - 21:00 Beer Garden • 19:30 - 20:10: Live Show • 20:30 - 21:15: Fireworks ShowAugust 7 - 8, 2025: Ryotsu Port: Tanabata Matsuri Kawabiriki & Fireworks ShowLocation: Ryotsu Port - Minato and Ebisu AreasWebsite:  summer magic under the stars at Ryotsu's Tanabata Matsuri Kawabiriki! This two-day festival transforms Ryotsu Port into a vibrant tapestry of tradition, with folk song parades, Onidaiko drum performances, and a nostalgic photo exhibit showcasing Ryotsu’s history. As night falls, the harbor comes alive with a breath-taking fireworks show on August 8.Event Highlights:Thursday, August 7th • 9:00–10:00 – Drum & fife performance • 10:00–21:00 – "Ryotsu Back in the Day” Photo Exhibition • 17:30–19:30 – Children’s float parade (cancelled if raining) • 19:00–19:40 – Folk song parade (Minato Area) • 20:00–20:50 – Folk song parade (Ebisu Area)Friday, August 8th • 10:00–21:00 – "Ryotsu Back in the Day” Photo Exhibition • 14:00–16:30 – Sado puppet show (Bunya Ningyo & Harugoma) • 18:30–19:15 – Onidaiko (Minato Area) • 19:30–20:15 – Onidaiko (Ebisu Area) • 20:30–21:10 – Fireworks Show at Aiport (Don’t miss it!)August 8 (Fri) – 15 (Fri) Ryotsu Port Minato Oasis Beer FestivalLocation: Ai-Port Roadside Station, RyotsuWebsite: ’t miss the Minato Oasis Beer Festival in Ryotsu—a week-long celebration of beer, live music, and Sado’s vibrant culture! Sip on local sake and chilled beers while enjoying Onidaiko drum performances, folk songs, and even a fireworks show to kick off the festivities on August 8th. With food stalls, sake tastings, and a laid-back harbor vibe, this is the perfect way to toast to a fun visit to Sado Island. Kampai!Event Highlights: • Aug 8 (Fri): Fireworks Festival (20:30–21:10) • Aug 9 (Sat): Real Splatoon game (¥500 adults / ¥300 kids), Hamada Emi mini concert, Onidaiko & folk songs • Aug 10 (Sun): Sailboat rides (¥1,500 adults / ¥1,000 kids), dance show, live music • Aug 11 (Mon): Rock-Paper-Scissors tournament & Onidaiko • Aug 12–13 (Tue-Wed): Sado local sake tasting & stage performances (ticketed) • Aug 14 (Thu): Shimayume Jazz Beer & Beat Fest (16:00–21:00) • Aug 15 (Fri): Final Onidaiko & folk song performancesAugust 11, 2025: Sawata Shishigajo Festival & Fireworks ShowLocation: Kawaharada Elementary School Grounds, SawataWebsite:  the summer sky of Sado Island, the Shishigajo Festival in Sawata erupts with energy! Feel the pulse of Onidaiko performances, sway to hula dances, and join the joyful Bon Odori circle dance as the community comes alive. As dusk falls, enjoy a spectacular fireworks show bursting over Kawaharada, lighting up the night with vibrant colors. Bring a blanket, grab some yatai street food, and immerse yourself in an unforgettable evening.Event Highlights: • 16:30–20:00 – Onidaiko, hula dance, Bon Odori • 20:00~ Fireworks ShowAugust 13, 2025: Takachi Performing Arts FestivalLocation: Takachi Junior High School GroundsStep into an evening of cultural soul at the Takachi Performing Arts Festival—one of Sado Island's most authentic summer experiences! As the sun sets over the Takachi Junior High School grounds, prepare for thunderous Onidaiko drum performances, lively Mamemaki (bean-throwing) rituals for good luck, and a showcase of Sado's rich folk arts. This is local festival magic at its best—no fancy stages, just pure community spirit. Grab a cold drink from the stalls, join the dancing, and feel the rhythm of the island.Event Highlights: • 17:00–20:30 – Onidaiko, Mamemaki (bean-throwing), and more!August 22 - 24, 2025 Earth Celebration 2025 (Kodo Taiko Festival)Location: Ogi PortEnglish Info:  August, the shores of Ogi Port come alive with the pulse of taiko and the spirit of cultural exchange at Earth Celebration, Sado Island’s most iconic international festival. Founded by the world-renowned Kodo taiko group, this three-day event transcends borders, blending thunderous drum performances with global music, workshops, and eco-conscious artistry. One of Sado’s biggest events! Check the website for the full schedule.August 23-24, 2025: Hatano: Anju Tenjin FestivalLocation: Hatano Service Center Parking LotGet ready for the Hatano Anju Tenjin Festival! See Onidaiko drum battles, a kids’ mikoshi parade (adorable chaos guaranteed), and the festival’s Neri Mikoshi, where teams jostle a portable shrine through the streets in a riot of shouts and laughter. During the festival, painted paper lanterns lined up on the shopping street brighten up the night sky.Event Highlights: • Aug 23 (Sat): Evening live band • Aug 24 (Sun): Marching band, kids’ mikoshi, Onidaiko, Neri MikoshiAugust 30 - 31, 2025: Tenryo Sake Brewery Summer FestivalLocation: Tenryohai BreweryFor the first time ever, Tenryohai Brewery—one of Sado’s most beloved sake producers—is throwing open its doors for a summer festival dedicated to the island’s finest craft: sake-making! This inaugural event invites visitors to dive deep into Sado’s rich brewing heritage with hands-on experiences, exclusive tastings, and behind-the-scenes access to the art of sake.Event Highlights: • Sake tasting competition • Brewery tours • Make your own sake label! • Sake brewing experience Please note: Food & activities may require tickets. Avoid eating/touching kimchi/natto before visiting the brewery.August 30, 2025: Ogi Port Festival & Fireworks ShowLocation: Ogi Town (Kizaki Shrine, Kotohira Shrine, Minato Park)As summer reaches its peak, Ogi Port transforms into a vibrant hub of tradition and celebration with its annual Ogi Port Festival! This one-day extravaganza brings together the best of Sado’s culture—lion dances, thunderous Onidaiko drum performances, and lively mikoshi (portable shrine) processions that weave through the streets. As night falls, the sky above Ogi Port erupts in a fireworks display, reflecting over the water for a magical seaside show.Event Highlights: • Daytime: Lion dances, Onidaiko, mikoshi parades • 20:00–21:00 – Fireworks Show

Performing Arts Workshops on Sado Island Summer 2025

Experience Sado Island’s Performing Arts Through Mini-Workshops Discover Onidaiko, Bunya Puppetry, Noh Theatre and More! Sado Island, once a place of exile for aristocrats and intellectuals, became a cultural melting pot as people from across Japan migrated here—especially after the Edo period, when the Sado Gold Mines flourished. Over 400 years of history have shaped the island’s rich performing arts traditions, earning it the nickname "treasure trove of performing arts." This summer, the Sado Cultural Foundation invites you to explore the island’s vibrant culture through song, dance, and theatre. Held on Sundays from June to August, these one-hour workshops offer a rare opportunity to:・ Learn about Sado’s performing arts and their ties to the gold mines・ Handle traditional instruments and try out movements・ Gain insight into how to appreciate these art formsWorkshop DetailsFee: 500 yen (Adults) | Free for high school students and underCapacity: 30 people (first come, first served)Booking: No reservations requiredEnglish Support: English support is not available, but international visitors are warmly welcomed—all you need is a respectful attitude and curiosity for Sado's traditions.Workshops in JuneJune 8 (Sun) – Folk Song & Dance WorkshopGroup: Sugiyama MinyukaiTheme: "What is Sado Okesa Like at a Night Festival?"Time & Location: 14:00–15:00 @ Ai-port Sado (near Ryotsu Ferry Terminal)About: Experience the lively folk songs of Sado and a dance once performed during Aikawa’s summer Mine Festival.June 29 (Sun) – Oni-daiko WorkshopGroup: Kasuga Oni TroupeTheme: "The Bravery of Kasuga Oni"Time & Location: 14:00–15:00 @ Ai-port SadoAbout: Discover Ondeko, Sado’s iconic drumming tradition, with one of the island’s 120 unique troupes.Workshops in JulyJuly 13 (Sun) – Bunya Puppetry WorkshopGroup: NourafutabazaTheme: "Sado Puppet Show"Time & Location: 14:00–15:00 @ Ai-port SadoAbout: Witness the rare Fumiya puppets in a gripping tale of family drama, "The Life of Rennyo Shonin."Workshops in AugustAugust 10 (Sun) – Kyogen (Noh Comedy) WorkshopGroup: NourafutabazaTheme: "Faith in Performing Arts"Time & Location: 14:00–15:00 @ Kanai Noh GakudoAbout: This nearly lost comedic theater style, survives today in only three regions—including Sado. Discover the charm of this rare art form!August 11 (Monday - holiday) – Oni-daiko WorkshopGroup: Akata Onidaiko HozonkaiTheme: "Noh and Oni-daiko"Time & Location: 14:00–15:00 @ Kanai Noh GakudoAbout: Learn the "Katagami style," a dance blending Noh theater movements with demon drumming, passed down since the Edo period.August 31 (Sunday) – Noruma Puppet WorkshopGroup: ShinseizaTheme: "The Charm of Sado-ben (Sado Dialect)"Time & Location: 14:00–15:00 @ Kanai Noh GakudoAbout: Noruma puppetry features playful storytelling in the local dialect. Enjoy a special two-act performance full of humor and heart.Organized ByHost: Sado Cultural FoundationCo-host: Sado CitySupporters: Sado Kisen Co., Ltd., Sado Tourism Association, Sado City Board of EducationFor inquiries:Sado Cultural Foundation533 Hatano-ko, Sado City, 952-02060259-58-9112 (Weekdays 9:00–17:00)Don’t miss this chance to connect with Sado’s living traditions!

Explore Sado and Niigata with the SADO NIIGATA Pass: Best Travel Deal for Visitors

SADO NIIGATA Pass is a great-value ticket set that includes a round-trip car ferry ticket with Sado Kisen, the Niigata City Loop Bus, and a 3-day free pass for buses in Sado City. It is available exclusively to international visitors. You can apply online and pick it up at the Niigata City Tourist Information Center. Special offers at participating shops are also available with the bus tickets.This PASS is only available to foreign tourists.See here for more details.

KINBURA Combo Ticket - Visit Kirarium and Sado Gold Mine!

Experience Sado's rich gold mining history with the Kinbura Combo Ticket!For just 2,500 yen (adults) or 1,500 yen (children), unlock a memorable two day journey through Sado's most treasured historical sites!Plus, Create your own Gold Coin replica to take home as a souvenir!Make your booking here! → Sado Island ExperiencesThe KINBURA Combo-Pass Includes:・　2 DAYS ACCESS to the Kirarium Gold Mine Guidance Facility・　2 DAYS ACCESS to the Historic Sado Gold Mine・　CREATE YOUR OWN Gold Coin replica to take home as a souvenir・　DISCOUNTS at the Sado Magistrate's Office and Aikawa Folk MuseumOur recommended itinerary starts at the Kirarium Gold Mine Guidance Facility before exploring the Sado Gold Mine - but the choice is yours with this flexible two-day pass!Book easily online up until the day before your visit, or purchase on-site at the Kiranum Sado Tourist Information Desk on the day of your visit.Don't miss this opportunity to immerse yourself in centuries of gold mining tradition while creating lasting memories on beautiful Sado Island.

Free Shuttle Bus in Aikawa on Sado Island

A free shuttle bus operates between key sites in the Aikawa Gold Mine area. This service runs until October 2025, so take advantage of this hassle-free way to discover Sado’s UNESCO World Heritage site. How to Use the ShuttleIf you are traveling to Aikawa by car or bike, park at Kirarium Sado.Sightseeing bus stops are different than the regular city bus. Get on at the gold bus stops!The shuttle bus service is free of charge and operates on a regular schedule. See the timetable below!*Please note that a taxi may arrive instead of a bus.TimetableKey Stops Along the RouteKirarium SadoKirarium Sado is a visitor information center on Sado Island with an exhibition showcasing Sado's Gold Mining history. This is your base for exploring Aikawa!For More Information: Kirarium SadoSado Magistrate's OfficeThe Sado Magistrate's Office, known as "Sado Bugyosho," is a historical site on Sado Island that served as the administrative center during the Edo period, providing a glimpse into the island's governance and judicial practices under Tokugawa shogunate rule.For More Information: Magistrate's OfficeAikawa Folk MuseumFounded in 1956, the Aikawa Folk museum resides in a former branch building of the imperial office, and is a designated National Historic Site. Here you can explore the rich history of the town which developed along with the silver and gold mines.For More Information: Aikawa Folk MuseumKitazawa Flotation PlantVisit this industrial heritage site, which showcases the remnants of Sado's mining past with its impressive, photogenic ruins.For More Information: Kitazawa Flotation PlantSado HangamuraThis museum and gallery is dedicated to the art of traditional Japanese woodblock printing, fostering a creative environment for both locals and visitors to engage with this beautiful art form.For More Information: Sado HangamuraKyomachi StreetStroll through the charming streets of Historic Aikawa Town, a town with a preserved Edo-period atmosphere, complete with traditional buildings and local shops.For More Information: Kyomachi StreetSado Gold MineDive into the island's mining history at this iconic site, where you can tour the underground tunnels and learn about the gold extraction process.For More Information: Sado Gold Mine

Kayaking Adventures on Sado Island

Experience Sado Islands Clear Emerald Waters from on board a Kayak or Paddleboard!Its nearly the season for marine sports on Sado Island and time for fun in the sea kayaking, paddleboarding, diving, and swimming! Here is a run down of all the great places to kayak and paddleboard around the island, whether you are a seasoned paddler or complete beginner, visiting on your own or with your friends or family - a kayak experience is a great way to make memories during your visit and see the island in a new way.There are so many places to get your paddle on! See all the details, including where to book, below. Hotel AzumaLucky enough to be staying overnight at the beautiful Hotel Azuma on Sado's west coast? You can book one of their kayak tours which are led down by the shore from the hotel, just steps away from your room! Your guide will show you around this scenic coastline, where you can see the stunning geology of Sado Island up close. The booking site is in Japanese, but call and ask directly if needed - the hotel offers English support via phone. Don't worry, this experience is also available for non-hotel guests!For more information (in Japanese only):Hotel Azuma Kayak ToursLake KamoKayak or Paddleboard on the largest lake in Niigata Prefecture! This tour will take you around this picturesque lake, one of the most scenic spots on Sado Island. Originally, this lake was freshwater, but it was opened to the sea during the Meiji Period (1868-1912) in order to prevent flooding, and became a brackish lake. Choose between a daytime paddle (morning/afternoon) or a night kayak - this experience is held in the evening, so you can enjoy the sunset colors and the seafloor lit up under your kayak!For more information and Booking:Lake Kamo Kayak/SUP AdventureLake Kamo Sunset and Starlight Kayak OgiLaunching from Ogi Diving center, located in the historic port town of Ogi. Your guide will take you along the rugged coastline, navigating through a narrow sea cave and discovering a hidden beach inaccessible by land. The crystal-clear waters reveal a vibrant marine life. Whether you're a novice or an experienced kayaker, Ogi offers an unforgettable journey through some of Sado Island's most stunning and secluded spots.For more information and Booking:Sea Kayak Sado's Blue GrottoSawataSea Kayak or SUP at Sado's Sawata Beach. Nestled in Mano Bay, the beach is shallow and the waters are calm. Sawata is conveniently located in the central area of Sado with an easy access to other parts in Sado. You'll find plenty of restaurants, convenience stores and accommodatons nearby. This is an especially popular spot for families with children, since the water is very shallow and the waves are calm. You can also take photos at the popular 'Ameya Pier.'For more information and Booking:Sawata Bay SUP / Kayak ExperienceSunset & Starlight Night Kayak ExperienceTours guided by Sado SUP (in Japanese only):Sunset/Night Standup Paddleboarding 

2025 Noh Theater Schedule

The 2025 Noh Theater Calendar for Sado Island has been announced! Enjoy a Noh Theater show on the beautiful Sado Island. Programs marked with ＊ are fire-lit Noh Performances. Programs marked in red have shuttle bus services available. For reservations, please contact the Niigata Kotsu Sado Liner Bus Reservation Center. Reception Hours 9:30～17:00 ☎　0259-52-3200 Please note only Japanese-speaking staff are available. If you cannot speak Japanese, please call with an interpretor. To make a reservation by email, please email: sado-kanko@niigata-kotsu.co.jp. Please note only inquiries in Japanese are accepted.Shuttle Bus Times and Information　- Advance Reservation Required

Congratulations! World Cultural Heritage registration decision! "Sado Island Gold Mines"

On July 27, 2024, at the World Heritage Committee meeting in India,The universal value of the gold and silver mines on Sado Island was recognized and “Gold Mines of Sado Island” was registered as a World Heritage Site.Please take this opportunity to enjoy sightseeing and learn more about the “Sado Island Gold Mines”.The Sado Mines has been registered as a UNESCO World Cultural Heritage Site! Discover an island where Oni demons are venerated as divine incarnations, brought to life with art, cuisine, and music at the Sado Island Heritage Festival 2024!Sado Island Heritage Festival Webpage

Sado Island was featured by JNTO as a Sustainable Destination!

We are thrilled to share that Sado Island has been featured as a Sustainable Tourism destination on the official Japan National Tourism Organization (JNTO) website!Nestled in the clear waters of the Sea of Japan, Sado Island offers a quiet escape from the hustle and bustle of city life. But what makes it truly remarkable is its commitment to sustainable practices. As travelers, we have a responsibility to tread lightly on the planet, and Sado Island sets an inspiring example of how tourism can be a force for good. By supporting sustainable initiatives, we not only enrich our own experiences but also contribute to the well-being of local communities and ecosystems.Check out the full article on the JNTO website to read more about how residents have worked to preserve its natural beauty and traditions for generations to come, and start planning your Sado Island adventure today!

Obata Sake Brewery got introduced in Sustainable Japan Magazine

Obata Sake Brewery has been producing high-quality rice wine for over 130 years now and under the leadership of the fifth generation`s head, Obata Rumiko, successfully built a bridge between the small island of Sado and the world by introducing several ambitious projects.The following article was published in Sustainable Japan Magazine.Learn more about Obata Sake Brewery`s efforts in the following articles.Obata Brewery Distills Sado`s Charms Into Sake: Sake Brewers Deepen Their Learning In Sado: