The King of Winter: A Love Affair with Sado's Winter Yellowtail: Kanburi

In the winter, when cold winds from the northwest begin to chill the air, the yellowtails start their journey south. These delicious creatures are first caught near Sado, earlier than in any other areas of Japan. Sado's Kanburi (winter yellowtail) is one of Niigata's famous branded foods. We'll tell you all about Sado's Kanburi that's worth the trip across the stormy sea.

Introduction to the Local Brand "Sado Kanburi," for a Satisfying Taste Experience
First the Noble Path: Taste Sado Kanburi at Sushi Shops
Sashimi, Yellowtail Hot Pot, and On-Site Sales: Enjoy Kanburi to the Max!

Sado's "Oyado Gohan" (Inn Meal) Revolution


A small revolution is taking place at Sado's Inns. The desire to provide their guests with authentic Sado meals is growing. Here we introduce people and inns in the forefront of this movement and their delicious meals.

Turning Passion into Real Memories, Hotel Shiiya and Hotel Azuma's Challenges
Mumyoiyaki Ceramic + Local Cuisine = A Memorable Meal

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"Sado Tourism Association" Banner

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Sado Tourism Association 2F Ryotsu Port. Terminal Bldg. 353 Ryotsu-minato, Sado, Niigata, 952-0014 Japan
TEL:0259-27-5000 FAX:0259-23-5030 E-mail:info@visitsado.com